Check out this news story from yesterday regarding product freshness. It talks about the different date labels that you can find on different products. These product dates are becoming more and more important to consumers, distributors and retailers. Just last week, Twinkees were advertised to have a longer shelf life with their latest release.
Right now these dates are only regulated for a few food products, but many companies use these dates to help sell their products and ultimately protect them from a liability stand point.
At Midwest Laboratories, we are seeing an increase in this type of testing, (shelf life testing ) and we assist producers in helping them determine this type of information. Stay tuned, I believe this type of testing will become standard practice in the next few years.